19 tools to quickly solve your social media marketing problems — Part 1
Storytelling is an ancient art. It is an art that has helped businesses to reach their audience and carve a niche. From the advertising campaigns that run in the print media to television ads and radio marketing, everything is just a means of telling your business story. That place, in today’s world has been taken up by social media. Social media is the new destination where businesses need to tell their story so that they can capture the eye of people.
“Marketing is no longer about the stuff you make, but about the stories you sell.”- Seth Godin
As a business owner, you need to first create a story that reflects the vision of your business. Plus, you also need to identify the right platform to spread your story so that maximum number of people can see it. Social media is that platform. It is the space which you need to capture if you want your business to come in the limelight. But, social media marketing is not easy.
That’s why we are here to help you. We have compiled a list of tools that can help in making the most of your social media endeavors. What are those tools and how can they help? Let us have a look -
Workzone is one of the top 500 project management software products. It has the power to manage real-world business scenarios and thus, is rated among the most battle-tested online project management software in the market. Workzone is an easy-to-use, powerful collaboration software that can be used across range of industries. Pricing usually starts at $200 per month and varies as per the number of users.
2. ProofHub
ProofHub can be the best friend to plan, collaborate and organize all your social media marketing data. It is a cloud based project management tool that help you do more than just managing your projects. Powerful features like tasks, online discussions, timer, notes, files etc., can help your marketing team to focus more on the delivery part rather than running around to gather data.
“Bring end to all your project management and collaboration troubles. Try ProofHub.”
3. Ahrefs: Social media is about everything that’s trending and social media marketing is talking about the trending stuff. Ahrefs tool is there to ease everything for you. Content Explorer of Ahrefs helps to find the most popular topic in your niche. You can analyze content performance on different social networks. If you want to check your highest-performing page on social media, try Ahrefs Site Explorer. You can also search for the best keywords in your niche and target them to outrank your competitors.
4. Wordstream : Wordstream is an award-winning software that brings powerful tools to help teams create, manage, optimize and analyze their search and social marketing campaigns. From creating optimized landing pages for better lead conversion to keyword level call tracking and analyzing your PPC campaigns, Wordstream brings it all together under one roof. The easy to use tools in Wordstream help make paid search and social media strategies a success.
5. Buffer
Buffer is an online tool designed to end the problem of posting on multiple social media platforms. You can use this app to create a posting schedule for all your social media accounts be it Twitter, Facebook, Instagram, Pinterest, Google+ or LinkedIn. You can add posts in queue and based on your settings, Buffer will automatically share the content on your social media profiles. A great thing about Buffer is that you can use it to share content posted anywhere on the web.
For instance, if you’ve read an article somewhere on the internet. And, think your audience can benefit from it, then you can add it in queue in your Buffer account from right there and it will get published on your social media profiles in accordance to the settings you’ve chosen.
6. HootSuite
One of the oldest, and most popular, players in the game, HootSuite is another tool that marketers can use for managing your social media marketing endeavors. HootSuite can help you in publishing and scheduling updates on your social media channels, sufficing engaging content, communicating with your followers and monitoring the progress of your campaigns.
7. SproutSocial
SproutSocial is another tool you can use for managing your social media marketing strategies. What makes it different from tools like HootSuite is the fact that it comes with a much simplified user interface, and a lot of added functionalities. Plus reports in SproutSocial are a great way to keep an eye on the overall performance of your campaigns, though it comes with a hefty cost of $59 per user for the basic plan.
8. IFTTT
If This Then That — that’s what IFTTT stands for. And, true to its name it lets you connect two services. And, once they are connected when something happens to one service, an action takes on the other app, as per the settings you have made. For instance, you’ve connected your Instagram and DropBox accounts using IFTTT. So, you can choose the action that every time you share a picture on instagram, it automatically gets saved in DropBox as well. Similarly you can automate quite a number of other activities as well.
9. Klout
Social media is all about influence. If you’ve got the right influencers reading and sharing your content, then the chances of your social media campaign becoming a hit increase manifolds. Klout is the tool that can help you identify, target and engage top influencers on the web. And, this can help to get the attention you want for your content to improve your social media ROIs.
10. Buzzsumo
As a social media marketer, you need to keep eye on the viral content that’s spread out there. And, that’s exactly what you can do with the help of BuzzSumo. A great tool for content and competitive research, BuzzSumo tells you about your content’s performance online, breaking it down to metrics across domains, keywords and topics. And, you can use this data to create better content.
11. Mention
Mention is a great tool to keep an eye on who’s talking about your business. It makes social media monitoring a piece of cake by giving you an update on wherever you name is being mentioned on the social media world. Searching influencers, web and social media monitoring, brand tracking, Mention can help you do all this and more.
To be contd.
These tools can work great if you are looking to monitor your campaigns and brand performance in the social media world. And, there are some more in the list waiting for you. Don’t forget to check our next post for the same!
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